Our Corporate Culture is empowered by creativity, ethics and thoughtfulness at every level.

We care deeply about our customers, staffs and all other stakeholders. We’re always seeking new and creative ways to improve the experience for everyone. We take care, and pride, in our sourcing of coffee to ensure that everyone involved is treated fairly and with respect.

Vision

To be the natural choice and source for the best in specialty coffees, and signature snacks, in Saudi Arabia.

Mission

To bring the very best in third wave, artisan coffees, from around the world, to Saudi Arabia. We do this for the enjoyment of our valued customers, while delivering our best Gahwa to other countries as a cultural exchange.

Values

Our Corporate Values include a Total Commitment to:

  • Providing only the best to our customers
  • The quality of our products
  • The quality of our services
  • Ethics & integrity in all areas of our operations
  • The global environment, and sustainable sourcing
  • Providing value to our customers, and our stakeholders